Alisa Damaso


Capitol Corridor


Art Direction

Brand Messaging

Graphic Design

Web Design


Social Media





Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Premiere Pro




Art direction for Capitol Corridor Joint Powers Authority media and brand campaigns from 2017-2021.

Capitol Corridor is a convenient high-speed, inter-city Amtrak train network serving commuters and recreational riders from the Sacramento Valley to San Jose, providing rider-friendly, convenient and affordable transportation.

:MINT and Capitol Corridor have partnered through many campaigns, and a recent refresh allowed us to explore a fun new way to speak to its commuters. Through static and animated cartoon characters, we tell riders unique stories of train travel and what it means to them.

With a strategy of developing customized campaigns for each target market in the Bay Area using digital media, digital out-of-home, and radio, the 2019 media campaign resulted in a 55% increase in online revenue, 15% increase in overall website traffic, and 45.7 million delivered impressions.

During the height of the COVID-19 pandemic in 2020, as ridership went down, we took the opportunity to develop a positive, colorful brand awareness campaign and applied it to Capitol Corridor's evergreen brochure and out-of-home media. We also continued with messaging using the cartoon characters to let riders know about enhanced health and safety protocols.

Developed at Creative:MINT in collaboration with media strategists at EXL Media.

Having spent years working with Alisa, I can sincerely affirm that she has a wonderful, creative talent. Time and time again, I’ve been delighted by the various graphics, animated visuals, and advertising campaign creative that Alisa has been able to deliver — the final products are always distinct, full of personality, and leave a lasting impression. She is an absolute joy to work with and I appreciate that she understands how to navigate challenging timelines with ease.

Marques Cook, Marketing & Relationships