Alisa Damaso


Yerba Buena Community Benefit District



Graphic Design

Brand Messaging



Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro



When you think culture, you think Yerba Buena. It’s a unique and vibrant district that’s home to some of the greatest museums and coolest experiences in the San Francisco Bay Area. No other neighborhood combines art, entertainment, dining, nightlife, recreation, shopping, and hospitality with unapologetic energy like Yerba Buena does. This isn’t your traditional San Francisco – it’s a modern, exciting, and authentic neighborhood where adventures and opportunities are boundless.

:MINT worked with the Yerba Buena Community Benefit District to create a vibrant campaign to get people to think of Yerba Buena as a destination for tourism, convention, events and business. I came up with the tagline Colorful to the Core to convey the creative side of San Francisco and to express Yerba Buena's wide spectrum of culture, vibrancy, and excitement.

Designed at Creative:MINT.