— CLIENT
U.S. Fish & Wildlife Service
— ROLE
Layout Design
— TOOLS
Adobe InDesign
— DATE
2024
The Challenge
The San Francisco Bay Joint Venture (SFBJV) protects and restores wetland habitats throughout the SF Bay for the benefit of birds, fish, and other wildlife. They needed a redesigned annual fact sheet to represent their work to funders and legislators, but the previous version had no real layout system, with inconsistent image sizes and text alignment that made it hard to scan quickly.
The Approach
I modeled the fact sheet after SFBJV's website, using consistent fonts and colors for brand recognition, and built a clean, consistent layout that showcased their featured projects alongside respective images, replacing the ad hoc structure of the previous design. I navigated some administrative delays on the client's end and still delivered several strong design options on a compressed timeline once we were able to move forward.
The Result
A sleek, branded, easily scannable document that replaced the prior year's disorganized layout. SFBJV has since brought me back to update additional documents and referred me to other organizations.
— CLIENT
U.S. Fish & Wildlife Service
— ROLE
Layout Design
— TOOLS
Adobe InDesign
— DATE
2024
The Challenge
Migratory Bird Joint Ventures (MBJV) channels funding from the Bipartisan Infrastructure Law and the Inflation Reduction Act into on-the-ground conservation work: habitat restoration, working lands management, and community resilience. Their fact sheet needed to communicate that impact clearly to congressional staffers, who review hundreds of documents a week.
The Approach
Similar to SFBJV's project, I referred to MBJV's existing brand colors and fonts for the fact sheet, and built the layout around columns to improve readability for time-strapped readers. I closed the piece with a dramatic hero image of playa restoration, with the sky fading into the content above to tie the whole design together.
The Result
A polished, on-brand fact sheet built specifically for how its audience actually reads — fast, in columns, under time pressure — replacing a less structured prior-year design.
Alisa was a pleasure to work with from start to finish. She understood our needs, patiently waited and worked with us as we navigated some administrative barriers, and then quickly created several appealing design options for us and worked with us to refine our final selection, all on a compressed timeline due to the aforementioned administrative barriers. I look forward to opportunities to work together in the future!
Jennie Duberstein, Sonoran Joint Venture Coordinator
U.S. FISH & WILDLIFE SERVICE