— CLIENT
SAGE
— ROLE
Branding & Identity
Collateral
— TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
— DATE
2022-2023
SAGE is the country's largest and oldest organization dedicated to improving the lives of LGBTQ+ elders. Brand Justice brought me on to work on a visual identity system project for SAGE, creating the brands for two new semi-autonomous divisions under the main brand.
SAGEServes encompasses existing SAGE programs and services in New York, as well as select services in Florida. This division provides high quality, inclusive programs and care for LGBTQ+ elders, creating ever-growing opportunities to serve and support their unique needs. SAGEServes ensures that every LGBTQ+ elder has the opportunity to age how they choose, with dignity and possibility, on their own terms.
Inspired by the loving, caring activists who started SAGE, SAGEServes empowers LGBTQ+ elders to live as their full and best selves surrounded by joy. With this in mind, I created a concept that celebrates life, individuality, and diversity. In the wordmark, the finials of the e's in "serves" portray smiles and are also used as confetti, parentheses, and frames within the overall design system. The color palette was inspired by the Progress Pride Flag. Imagery shows patrons living their best lives — being active, enjoying hobbies, cultivating friendships — all while expressing their individuality and style.
Designed with Brand Justice.
— CLIENT
SAGE
— ROLE
Branding & Identity
Collateral
— TOOLS
Adobe Illustrator
Adibe InDesign
Adobe Photoshop
— DATE
2022-2023
SAGEVenture is the second semi-autonomous division of SAGE that is creating new, innovative programs, products, and offerings with forward-thinking funding models. SAGEVenture provides expertise in LGBTQ+ aging, Diversity, Equity, and Inclusion (DEI), and advocating for historically marginalized groups. Programs under SAGEVenture are social enterprises that both contribute to SAGE’s mission and operate as fee-for-service businesses.
The purpose of SAGEVenture is to build momentum and scale its impact and equity for LGBTQ+ elders everywhere. SAGE stands on the shoulders of giants. That’s why they'll never stop searching for new and better ways to advance their mission, while reinvesting profits to create a virtuous circle of change.
For this concept, I wanted to capture the idea of forward movement, advancement, and looking ahead to a brighter future. Imagery for SAGEVenture focuses on the work they're doing to attain an equitable and sustainable future for all LGBTQ+ elders, as well as the impact their programs have on the community.
Designed with Brand Justice.
