— CLIENT
Hānai Hospitality
— ROLE
Naming Logo
Branding & Identity
Messaging
Digital
— TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
— DATE
2024
The Challenge
San Francisco business owner Kevin Diedrich needed a new parent brand to unify his award-winning bars Pacific Cocktail Haven and Kona's Street Market along with future ventures under one identity; one that could hold the luxury of a high-end hospitality brand alongside the warmth of genuine family.
The Approach
I drew inspiration from the Hawaiian islands, luxury service brands, and the ethos that's always made PCH special. Since Hānai means "adopted family" — meaningful to Kevin as an adoptee himself — I built the identity around the Hawaiian symbol for family: a tree growing upward, its branches representing a tight-knit community.
The Result
A cohesive parent brand that now houses Pacific Cocktail Haven, Kona's Street Market, Kona's at SFO, PCH Cocktail Catering, and Splash Sports Bar at Thrive City — giving Kevin's growing hospitality group room to expand without losing what made the original businesses feel personal.
